Use of A/B testing to determine the target state of a business process as part of organizational digital and business transformation | Denisov | Russian Technological Journal

Russian Technological Journal
Rossiiskii Tekhnologicheskii Zhurnal

ISSN 2782-3210 (Print)
ISSN 2500-316X (Online)

eng | рус

Preview

Russian Technological Journal

Advanced search

Archives

Download this PDF file

For citations:

Denisov D.Yu., Zykova A.V. Use of A/B testing to determine the target state of a business process as part of organizational digital and business transformation. Russian Technological Journal. 2026;14(5):118-127. https://doi.org/10.32362/2500-316X-2026-14-5-118-127. EDN: KFMOWE

Views PDF (Rus): 13
Views PDF (Eng): 6

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 License.

ISSN 2782-3210 (Print)
ISSN 2500-316X (Online)

* not an advertisement

Editor-in-Chief

Alexander S. Sigov

Indexing Databases

* not an advertisement

Article Tools

Finding References

Email this article (Login required)

Email the author (Login required)

About the Authors

D. Yu. Denisov
MIREA – Russian Technological University
Russian Federation

Dmitry Yu. Denisov, Cand. Sci. (Econ.), Associate Professor, Head of the Department

Institute of Management Technologies; Department of Modern Management Technologies

119454; 78, Vernadskogo pr.; Moscow

A. V. Zykova
MIREA – Russian Technological University
Russian Federation

Alyona V. Zykova, Senior Lecturer

Institute of Management Technologies; Department of Modern Management Technologies

119454; 78, Vernadskogo pr.; Moscow

Notifications